In an era when technology shapes way people lead their lives, it is imperative that companies provide state of the art communication platforms for their customers. Not only does this type of technology provide a competitive edge, but it ensures customers an easy and efficient way to communicate their preferences with your business. Unfortunately, many companies struggle to implement a robust Customer Preferences Management solution when faced with the constraints of legacy systems systems and the perceived loss of customer control. Fortunately, Tech-Net has developed a rapidly-deployable, low-cost, and scalable solution built on the SAP CRM framework. This allows your Customer Preference Management to be an integral part of SAP for Utilities and eliminates the need for expensive third-party software. Our solution enables customers to easily specify the content, mode of receipt, and timing of communication they receive, thereby increasing customer satisfaction, sales, and ultimately – the bottom line.